DETROIT, Jan. 11, 2016 /PRNewswire/ -- For the first time in Detroit, Michigan, the National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive, part of IHS Inc. (NYSE: IHS) and a leading source of critical information and insight to the global automotive industry, celebrated the Diversity Volume Leadership Awards in Cobo Center. The awards are a collection of the best automotive brands driving sales with multicultural consumers.
The inaugural event, hosted by Dariany Santana, was filled with meaningful moments from the evening's honorees including Bill Fay, Group Vice President and General Manager of Toyota Division, Toyota Motor North America, and event hosts, Damon Lester, NAMAD President; Marc Bland, Vice President, Diversity and Inclusion, IHS Automotive; Perry Watson III, Chairman of NAMAD and Mark Sandora, Vice President, Sales - Americas from IHS Automotive.
One of the premier industry events, the DVL Awards will annually celebrate segment leaders. It is the only event of its kind focused on multicultural automotive buyers.
Of the top industry honors presented to automotive manufacturers, nominees for the DVL Awards have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year's awards are based on an analysis of more than 13 million personal new vehicle registrations.
Winners for the 2016 Diversity Volume Leadership Awards are as follows:
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Ethnic Volume Leaders by IHS Automotive Regions | |
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Great Lakes Region |
Chevrolet Equinox |
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Mideast Region |
Honda Accord |
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New England Region |
Toyota RAV4 |
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Plains Region |
Toyota RAV4 |
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Rocky Mountain Region |
RAM Ram |
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Southeast Region |
Toyota Corolla |
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Southwest Region |
Chevrolet Silverado |
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Western Region |
Honda Civic |
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Volume Leaders – Millennials and Women | |
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Top Women's Vehicle |
Honda CR-V |
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Top Women's Luxury Vehicle |
Lexus RX |
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Top Ethnic Millennial Vehicle |
Honda Accord |
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Volume Leaders by Ethnic Consumer Group | |
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Top Vehicle – African American |
Toyota Camry |
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Top Vehicle – Hispanic |
Toyota Corolla |
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Top Vehicle – Asian Pacific Islander |
Toyota Camry |
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Top Vehicle – Native American |
Chevrolet Silverado |
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Top Luxury Vehicle – African American |
Mercedes-Benz C-Class |
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Top Luxury Vehicle – Hispanic |
Lexus IS |
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Top Luxury Vehicle – Asian Pacific Islander |
Lexus RX |
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Top Luxury Vehicle – Native American |
Buick Verano |
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Top Overall Ethnic Vehicle (Luxury or Non-Luxury) |
Toyota Corolla |
The Diversity Volume Leadership Awards would not be possible without the generous sponsorship from the following organizations:
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CORPORATE SPONSORS |
EVENT SPONSORS |
MEDIA SPONSORS |
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Cox Automotive |
American Honda |
Black Enterprise |
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Ford Motor Company |
BMW/Mini of North America |
Latino Magazine |
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General Motors |
Fiat Chrysler Automobiles |
|
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Nissan |
Hyundai Motor Company |
|
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Toyota Motor Sales |
Kia Motors America |
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Volkswagen Group of America |
Mercedes-Benz, LLC |
Connect with DVL Awards:
Hashtag: #DVLawards and #DVLawards2016
Website: www.namad.org and www.ihs.com/automotive
Twitter: twitter.com/NAMAD_USA
Facebook: facebook.com/NAMAD_USA-468806139894019
About The National Association of Minority Automobile Dealers
The National Association of Minority Automobile Dealers' (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:
We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.
NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area. For information on National Association of Minority Automobile Dealers visit: www.namad.org
About IHS Automotive (www.ihs.com/automotive)
IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With the 2013 addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today's business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs approximately 8,600 people in 32 countries around the world.
IHS is a registered trademark of IHS Inc. All other company and product names may be trademarks of their respective owners. © 2016 IHS Inc. All rights reserved.
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SOURCE National Association of Minority Automobile Dealers (NAMAD)