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Virtually rediscover the hundreds of cars on display at the 2016 NAIAS

TROY, Mich., Feb. 8, 2016 /PRNewswire/ -- The North American International Auto Show (NAIAS) today announced a partnership with Michigan-based LunaTech 3D that creates an interactive show floor experience that allows individuals to go back and not only "tour" NAIAS, but learn more information on their favorite vehicles.


"LunaTech 3D's technology allows NAIAS to live well after the doors are closed," said Rod Alberts, NAIAS Executive Director. "This interactive tool allows individuals to digitally immerse themselves in the show floor, providing them with the ability to "walk the show floor" and research key information for vehicles that caught their attention when they visited the show this past January."

Built off the foundation of Google's Street View platform, LunaTech 3D takes it to another level through their proprietary InnerAct™ Tool of NAIAS, which is how the entire show becomes interactive.

"It was an honor for us to partner with the NAIAS to bring the 2016 auto show to life online" said Douglas Willett, President of LunaTech 3D. "It took five photographers almost three full days to shoot it all, and was by far the largest virtual tour we have ever shot. We are amazed at how many people are still coming to the show every day - virtually of course - even after the show has been over for a couple of weeks." 

Key features of the NAIAS interactive platform include:

  • An embedded show floor map in the upper right corner, allows viewers on any device to select a 'destination exhibit' and jump into the display for any given brand, while also being able to select from any attractive carousel item at the bottom and continue their tour experience from that place.
  • Within most of the exhibits, the tool also includes clickable hot spots [circled + sign], which when clicked will play videos, photo galleries or even allow a 360 orbital view of that vehicle, with full zoom capacity.  LunaTech 3D even created a 360° Video to capture the music, action and light show of the new FCA Exhibit.  Literally dropping the viewer into the middle of the display to spin around during the video, as though in real time.
  • One of the great features of the InnerAct™ Tool is how it allowed exhibitors who were not positioned on the main show floor to also participate in the entire show experience by being connected with a 'carousel' of interesting starting points in the tour.

In addition to the main show floor exhibitors, key partners with exhibits in the Cobo Center concourse and in hospitality rooms, like Steel Market Development Institute, were also able to opt in for their own virtual show space within the online experience, that they can use in their marketing materials to show clients, future prospects and the general public across the globe everything they introduced or showcased at this year's NAIAS, with full zoom capability and their own set of clickable hot spots for videos, web links etc.

"This powerful platform allows NAIAS to extend its reach beyond the 800,000 plus attendees and connect with automotive enthusiasts, industry professionals and car shoppers across the globe," added Alberts.

About LunaTech 3D
LunaTech 3D is a visualization and digital media company that utilizes a variety of tools and technologies to create engaging and immersive experiences that help businesses tell their story online – all of which are powered and/or integrated with Google's search technologies.  LunaTech has the distinction of being both Google Certified Geo 3D Developers and Google Trusted Photographers. The company was founded by Douglas Willett and is based in Novi, Michigan. LunaTech's business model which makes them the only company in the world to offer this turnkey service package, typically includes them partnering up with 'specialty' trade show producers to offer very affordable on demand shoots for the producer and their exhibitors, with all content ready to be included in the show version of the InnerAct™ Tool, as well as on the exhibitor website, Facebook and all social media platforms.  Important to note, is that LunaTech 3D products run responsively across all device types. For more information, visit

About the North American International Auto Show
Now in its 29th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit

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2017 NAIAS Dates:
The Gallery – Saturday, January 7, 2017
Press Preview - Monday-Tuesday, January 9-10, 2017
Industry Preview - Wednesday-Thursday, January 11-12, 2017
Charity Preview - Friday, January 13, 2017
Public Show - Saturday-Sunday, January 14-22, 2017

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SOURCE North American International Auto Show

For further information: Max Muncey, PR Manager, NAIAS, Email:, Cell: (248) 763-6116